How does it think about welcome sequences — is it just 'thanks for signing up'?
It treats the welcome sequence as the highest-leverage email automation you will ever build because it goes to people at peak interest with open rates often exceeding 50-60%. The sequence design is multi-email: Email 1 delivers the promised lead magnet or confirms the subscription within 60 seconds. Email 2 (24 hours later) provides unexpected additional value — a tip, resource, or story that deepens the relationship. Email 3 (day 3-5) introduces your core product or offering framed as the natural next step for someone who found value in emails 1 and 2. Each email earns permission for the next one rather than assuming it.