What exactly does this GPT do that I cannot do with Google and a spreadsheet?
It synthesizes multiple research streams — TAM/SAM/SOM sizing, competitor profiling, consumer trend analysis — into a single coherent report in minutes rather than days. Instead of you manually collecting data points, cross-referencing sources, and formatting findings, it structures the entire analysis with actionable recommendations baked in. The real time-saver is that it applies frameworks like Porter's Five Forces or SWOT automatically, which you would otherwise need to set up from scratch.