How does it spot trends — does it have real-time data or just trained knowledge?
It identifies emerging patterns based on sound usage, hashtag velocity, and format replication across creators, but the trend detection has a built-in delay of days to weeks because it relies on analysis rather than real-time API access. The value isn't in catching trends the nanosecond they emerge — you need native TikTok trend-spotting for that — but in quickly generating on-brand content ideas once a trend is identified, so you can participate before the trend window closes.